Facebook is still the most popular social media platform. It has nearly 3 billion monthly active users and 1.968 billion daily active users, according to Data Reportal. Instagram has over 1 billion monthly active users. With both platforms having data on people in virtually every sector of the world, the ability to hyper target people is right at your fingertips.
What are the differences between Facebook Ads and Boosted Posts?
Facebook ads and boosted posts are two different ways to promote a page, event, product, or service on Facebook.
Facebook ads are paid placements that can be targeted to specific people based on location, age, gender, interests, and other factors. The advertiser pays for the ad placement and gets charged when someone clicks on the ad or views it for at least three seconds.
Boosted posts, on the other hand, can be seen by people with a connection to the content being boosted—they either follow the page or event it is promoting and are shown in their timeline and news feed.
What is a Facebook Ad and How Does it Work?
Facebook ads are used to promote a business, product, or service on the world’s most popular social networking site.
The Facebook Ads Manager is where you can create and manage your Facebook ads. This is done by creating an ad campaign with one or more ads that target a specific audience, which you define using demographic information like location and age range, interests, behaviors, and other factors.
You can also create ads that target people based on their relationship with your Page (for example, people who have visited your Page but haven’t connected with it), or in other ways that might be useful for your business goals. These ad campaigns can be targeted to reach people in specific countries, or they can target people who use specific types of devices.
Targeting is a way of reaching people who might be interested in your business, based on their relationships with you (or with other Pages you’re targeting). For example, if someone has visited your Page but hasn’t connected with it, you can reach that person by placing an ad in their feed, stories, Messenger.
How to Create a Facebook Ad
There are many different types of Facebook ads, but the most common type is the one that promotes your business, a product, or service. To create this type of ad, you need to have an account on Facebook and then go to the Ads Manager. From there, you can choose what type of ad you want to create and then follow the steps for that specific type of ad.
What are the different types of boosted posts?
There are three types of boosted posts: Page Post Boosts and Sponsored Stories.
Page Post Boosts: These are ads that you can create from existing posts on your page. Boosted page posts can help your business acquire more messages, video views, leads, or calls.
Sponsored Stories: These are advertisements that utilize a user’s activity to show them relevant Stories. According to AdWeek, “Advertisers simply pay to highlight an action that users have already taken on the social network or within a Facebook-connected app.”
How to Boost Your Posts on Facebook
Boosting posts on Facebook is a way to reach your audience by showing a specific post from your company page in the news feed of people who like or follow you on Facebook. Boosted posts can be targeted based on age, location, gender and other factors, similar to running an advertisement. You can only boost one post at a time.
Boosting posts are usually used by marketers to send out content that is relevant to the interests of fans who follow them on Facebook. This is a way to engage with your followers and drive word-of-mouth marketing. Boosting posts can also be used by brands looking to increase awareness and engagement among users who are already enjoying their page.
Conclusion: Which one should you use?
Both Facebook ads and boosted posts are great ways to market your business, product, or service. With paid advertisements, you’re able to run multiple advertisements at one time that target different audiences. These ads are tested against one another so Facebook can push the best performing one to a wider group of people within the audience. They are best if you’re directing people off of Facebook.
Boosted posts are ideal if you shared a status update or message on Facebook that did well organically. “Boosting” the post will push it to a wider audience that is outside the people who’ve interacted with your page or company but have an interest in the product, service, or topic you’re talking about.
