Google Ads, formerly known as Google AdWords, is a free advertising service provided by Google. It is the most widely used pay-per-click (PPC) advertising service on the Internet.

Google Ads allows advertisers to show ads in Google’s search results and across the web. The ads are based on both keywords and topics that the advertiser chooses.

The two main ways to use Google Ads are:

1. Adwords: For advertisers who want to show ads on Google Search or the Display Network only
2. Display & Video 360: For advertisers who want to manage their account in one place

3 Tools To Make Optimizing Your Campaigns Easier On Google Ads

Google Ads is a great platform for marketers to promote their products and services. However, it can be challenging to keep up with all the changes.

Google’s own tools are oftentimes not enough to help marketers optimize and organize their campaigns. There are a plethora of ad management tools out there, but the few that stand out amongst the others to help you optimize your campaigns on Google Ads:

1. Google Optimize
2. YŌK Digital
3. AdEspresso

YŌK Digital’s platform, for example, is best-in-class, as it allows you to connect multiple dashboards from other ad platforms. Managing ads from services like Facebook, Hulu, Google, and TikTok can be complex, but YŌK Digital’s program easily connects them all into one easy-to-use dashboard.

In addition to connecting the various ad platforms together, YŌK Digital also has its own network of ads that marketers can choose from, including Netflix, Hulu, Billboard, Rolling Stone, and more.

1. Optimize Your Keyword Bidding Strategy

The first step is to identify the keywords you want to bid on. You can do this by using keyword research tools such as Google Adwords Keyword Tool, Keywordtool.io, or Ubersuggest.

Next, you need to create a list of the keywords you want to bid on and then prioritize them based on their search volume and relevance to your business.

Make sure that your bids are set in a way that’s profitable for your business but not so high that they’re not getting any impressions or clicks.

Be sure to include negative keywords when necessary – they’re words that you should never associate with your ads as they’ll result in irrelevant searches and wasted budget.

2. Increase Quality Score With Ad Extensions

Ad extensions are a great way to increase your quality score. They also help to make your ad more compelling and informative.

There are many types of ad extensions that you can use in order to increase your quality score. You can add a site link, an image, or a call-to-action button to your ad. For example, if you have a physical store location, you can include the address and hours of operation on the ad extension.

Ad extensions can be used for various purposes like increasing credibility or making ads more compelling and informative for users.

3. Optimize Your Landing Page To Reflect AdWords Targeting

Landing pages are the first page a visitor will see when they visit your site. It’s important to optimize this page to reflect your company’s key messages and the needs of your target audience.

A good landing page is one that is targeted to what the visitor was searching for, is relevant to their interests, and offers them a clear path of where they can go next.

You can optimize your landing page by using Google AdWords targeting. This will make sure that you are sending the right people to the right pages on your site so that they get what they want and don’t have any confusion about where to go next.

4. Seek Out Every Opportunity to Get More Clicks with Broad Match Keyword Targets

Broad match keywords are the best way to get more clicks on your ads. They can be used in a variety of ways, but the most popular one is to target them with specific keywords.

For example, you can target a match keyword like ‘knee replacement’ and only show ads to people who are searching for the term, but are not close to a hospital. This allows your ad to be seen more often than if you targeted all sites that mentioned knee replacement.

When targeting, it is important to note what keyword will get the best ROI. Some keywords will cost more clicks than others because people who search for them are looking for specific information or they are a more relevant search term.

5. Review Your Performance and Improve as Needed

There are many different ways to measure your performance. You can use a Google Ads performance report, conversion rate, CTR, and bounce rate to name a few.

Some of the things that you can do to improve your performance include:

• Reviewing the content on the landing pages that you are advertising on and make sure it is relevant to the ad copy
• Checking your Google Ads settings and making sure they are optimized for conversions
• Checking your conversion rates by using tools like Google Analytics or Crazy Egg

How To Increase Conversions With Google Ads

Google Ads’ powerful platform allows marketers to hyper-target users. This hyper-targeting generates more relevant ads for users of various websites. The best way to increase conversions with Google Ads is by following these tips and tricks.

1. Continuously A/B test your ads
2. Optimize your landing pages
3. Create ad extensions
4. Use dynamic keyword insertion
5. Optimize ad copy
6. Utilize the display network and YouTube advertising platforms
7. Utilize re-marketing campaigns to retarget visitors who have previously visited your site but did not make a purchase

Conclusion

Google Ads is an incredibly powerful advertising program, if it’s used and optimized properly. However, it can be a daunting program to use, especially when you mix in the ad management and optimization techniques.

There are a number of ways marketers can be successful using Google Ads, and the ones listed in this article are only scratching the surface of what Google Ads is capable of.

What are some methods you’ve found success on Google Ads with? Share them in the comments below!